There’s a stack of social media gurus out there telling you that you need to use social media in your business. What we’re offering is a little different.
Using years of experience of producing web content for small businesses and household names like AOL, Yahoo!, the BBC, ITV, Toshiba, Magic FM and Paul Smith, we use all our editorial expertise to show you how to write for social media.
Our series of Sweet Retweets workshops talk about the words to use, when to use them and common mistakes to avoid. We want you to get your tweets retweeted, your status updates Liked and your blog posts shared.
Who can benefit from a workshop on writing for social media?
- Start-ups who need to create a sparkling social media profile from the get-go
- Brands who want to use social media but don’t know what to say
- Organisations who want to bring clarity to their social media campaigns
- Small businesses who want social media to help them stand out from the crowd.
How do I book?
We normally train up to 20 people at a time but can easily do smaller groups. We offer two lengths – half-day workshop with practical examples throughout so you really get a chance to get stuck in and build your confidence, and a full-day session with plenty of time to plan real-life campaigns and develop a social media strategy.
Contact us now to book a workshop.
How much does it cost?
Half-day workshop = £975 plus VAT
- Fully bespoke workshop looking at your sector, how your competitors are using social media and how you can make your own updates more effective.
- Post-training materials including tips on writing for social media
Full-day workshop = £1275 plus VAT
- Fully bespoke workshop looking at your sector, how your competitors are using social media and how you can make your own updates more effective
- Brainstorming session developing a social media strategy for real-life campaigns.
- Post-training materials including tips on writing for social media and write-up of social media strategy.
Ongoing consultancy = price depending on frequency and level of support
Monthly or quarterly follow-up sessions covering:
- updates on the latest trends in social media
- assessment of current campaigns – what’s working, what’s not, what are the challenges
- support for the in-house team
Along with expert social media updates we offer complementary editorial support:
- ongoing website content
- blog posts
- email newsletter campaigns
- Google AdWords campaigns.
About the course leaders
Sue Keogh has worked on social media campaigns for Toshiba’s viral video competition We Love Stories, Coronation Street the Album and musical, TEDxGranta, CamCreative, Cambridge Phenomenon, Aol and Magic FM.
Her presentation at the London Social Media Marketing conference in June 2010, Tweets That Travel: How To Write Viral Copy, received much praise for offering practical advice which could be easily applied to businesses of all sizes, whatever their budget. Find out more about Sue Keogh.
Christine Cawthorne from Crocstar Media joined forces with Sue to present Sweet Retweets (or How To Write For Social Media) at Social Media Week 2011. People described the workshop as informal but informative, with a common sense approach. The 2012 workshop sold out in an hour.
A lecturer in online journalism at the University of Sheffield, BBC-trained Christine is part of the social media campaign for Paul Smith Optimistic and is part of the Aol homepage team. Find out more about Christine Cawthorne.