APMA gets results using Thrive's contact-management features
Using Thrive’s ability to tag contacts with relevant labels to categorize them, the American Podiatric Medical Association's Communications Associate was able to send targeted social media messaging to a specific group of medical students. She got an amazing response to those efforts. "Thrive made that process very efficient," she said. "I doubt I would have even put that type of targeted campaign together had I been on any other sort of program."
Read the full case study (pdf).
What sets us apart
In order to get real, tangible results from social media that impact your organization’s bottom line, you need to create and nurture one-on-one relationships with those who are passionate about your cause.
But managing lots of relationships online can be overwhelming and difficult. That’s why we created Thrive, a social media management tool that enables you to tag and sort your contacts and track your conversation history with individuals.
Social media can also help fundraisers and membership managers cultivate better, more successful relationships with top donors and members. With Profile Builder, you can transform your email addresses into detailed social profiles for your key contacts. With more information about each person’s passions and priorities, you can make a better connection and better target your communications.
Latest blog post
How C-suite executives can use social data
In my previous post, I talked about the benefits of social data for philanthropy, fundraising, and major gifts officers. Today, I’m going to talk about how C-suite executives (CEOs and VPs) can use social data. While some high-level executives may be eager to jump into social media, and some are quite successful at using it, [...]
