The problem with buzzwords is that it’s easy to throw them around without really knowing what they mean, or without a common understanding about them among the group you’re speaking to. “Relationships” is no exception to that. It’s an amorphous word to begin with, but when you start talking about it in terms of social [...]
Here are some questions for you as you plan your 2012 fundraising strategies: Where does the data about your members/donors live? Is it all in one place, or is it scattered throughout the organization? Do the people contacting prospective donors have access to enough information about each person to help them have successful conversations? Do they [...]
The latest installment in the Socialnomics video series presents brand-new stats on presented in a very engaging way. This is great fodder for folks who need a little convincing on the value of social media. UPDATE: Here’s the transcript of the stats from the video. Social media technology is not about technology. Social media is [...]
I’m always amazed, when I sit down to write an “Around the web” post, by the sheer number of awesome things that have been posted online in such a short period of time. I mean, look at all of this: How to promote your social media presence: Check out these great examples of how various [...]
Earlier this week, Jessica Etter from the American Podiatric Medical Association (APMA) presented an awesome webinar on how associations can make good use of social media. She specifically focused on how her strategy for doing more targeted outreach of individuals has paid off. Check out the video of the webinar below, which includes an extended [...]
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