Yesterday I had the pleasure of presenting on the February SEMPO (Search Engine Marketing Professionals) Webinar, certainly a great honor.  The title of my presentation was “Developing an Integrated Content Marketing Strategy,” and topics included: What is content marketing? The place content marketing plays in today’s digital marketing strategy How search marketers can capitalize on [...]


A shameless plug, I know, but I’m pretty proud about the work our team pulled off for Baidu World.  Check out our Content Marketing presentation that was given yesterday by our CEO Jeffrey Pruitt (former iCrossing President and SEMPO chair). Baidu World 2011 View more presentations from ethology Great team effort from everyone, and we’re [...]


I was honored yet again today to have the opportunity to speak at the Super Regional of the Online Marketing Summit in Phoenix. My topic was Digital Marketing Strategy and Program Planning, and the deck is here for you to view. If you have any questions/comments, don’t hesitate to ask. And yes, there were lasers! [...]


Mountain Travel Symposium 2011 #MTS2011 – Marketing Online – Tools & Strategies to Grow T

April 7, 2011

I was just fortunate enough to present at #MTS2011 – the Mountain Travel Symposium – here in Beaver Creek, CO. The title of my presentation was Marketing Online, Tools & Strategies to Grow Top-Line Revenue. An extremely broad topic, with way too much data and insights, I have posted the presentation on SlideShare and have [...]

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8 Social Media Tips for the Hospitality Industry

February 21, 2011

A week ago I was lucky enough  to present at Social Media for Business (SMAZ), an Arizona social media conference that draws over 300 attendees from the state and beyond.  Fred von Graf, the curator and networking machine Arizona is so very lucky to call our own, always puts on a great show, and this [...]

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Black Friday 2010 – A Digital Marketer’s View of Early A.M. Activities – Year 2

November 26, 2010

Review of Black Friday 2010 digital marketing strategies and activities undertaken by the world’s largest retailers

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SpyFu’s “Keyword Groupie” Pre-release Review

September 24, 2010

While anticipation of the November beta release of SpyFu’s “SEO Recon Files” grows throughout the search industry, SpyFu is releasing a free portion of the product early called “Keyword Groupie” on Monday complete with clever messaging and supporting video content including this SpyFu Keyword Groupie Intro. Exciting news indeed, not only because we are able [...]

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Relevant Content and Data Sitting in a Tree – Gaining Customer Advocates

August 4, 2010

Content Relevancy is key to enhancing any email program and as ISP’s move to add engagement stats to there bulk/spam filters, you need your customers to be more involved in your email program. A recent stat from Jupiter Research says 51% of those surveyed will unsubscribe if content is not of interest.

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Online Marketing Summit Phoenix 2010 – Search and Social Data Mining to Improve Content Relevance – Follow-up

May 23, 2010

As many of you know, Digital Marketing Strategy was honored last week to be included in Aaron Kahlow‘s Online Marketing Summit regional conference in Phoenix (Mike Corak – “Relevant Content is King” session, David Hibbs closing keynote panel – email expert).  A great show, and like an avalanche, OMS continues to gain steam with many [...]

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Google Buzz – It’s Bigger than Social Media

May 4, 2010

ou may have heard the buzz about Google’s latest development. You may even already be using it and not know it. But Google didn’t just release a new product; it has dramatically changed the way we look at the inbox.

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