TheFASHIONCloud

Jenna Lyons

The Trend / January 10th, 2013

jenna lyons

Jenna Lyons has been J. Crew’s President, Executive Creative Director since July 2010, and before that served as Executive Creative Director. She has always been loyal to J. Crew where she started out as the “assistant’s assistant”. She clearly had her eyes set on the bigger prize as she spent the next twenty years climbing the corporate ladder over at J.Crew. As a style maven she just makes you want to mix prints with bold colours, sparkles with tomboy shirts, coloured heels with jeans …

She has a sophisticated yet cool and youthful attitude to her outfits and honestly she makes me want to put away my black, grey and white corporate outfits. And that is exactly what I have done, and switched them leopard heels, coloured sweaters, printed jackets and skirts. Splashed on some bright red lipstick and some bold accessories and going to work just seems more fun. I am in London after all, and there will always be another women wearing more sparkles, colour, heels and jewellery than me.

Jenna clearly “dresses for the job she wants, not the job she has” which is something camille had said me over brunch the other day – even though it was not in reference to Jenna Lyons – and it really stuck with me. I know exactly where I will be heading on saturday, and that would be the newly opened J. Crew store on Regent Street.

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Oversized perfecto

The Outfit / January 7th, 2013

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black outfit thefashioncloud

the fashioncloud outfit

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//WEARING//
Yestyle jacket
Urban Outfitters jeans
H&M jumper and shoes

A quick Sunday outfit post. I am sorry that it is nothing very exciting. I am finally settling down in London and it is slowly starting to feel like home. I met up with friend and fellow blogger Camille - from the blog Camille over the rainbow -  yesterday for Brunch. What a delight to talk to someone who has the same feelings towards the ‘blogging industry’ – because let’s face it, it really is starting to ressemble and industry in its own right. I have to say it was a nice end to my first week as a working girl in London.

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Foodsterbox December

The Food / January 4th, 2013

 

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I was really looking forward to my Foodsterbox of December – The Christmas Edition. And I can tell you, I wasn’t disappointed. It was full of Christmas essentials and goodness. I was even able to use some of the products for our Christmas Dinner. The Christmas sugar from Terre Exotique was perfect to glaze the turkey or add some Christmas flavour to the warm apple juice. The Blini preparation from Marlette was super easy to cook – and when I say ‘super easy’ I mean I could do it with my eyes shut. They were perfect to serve the salmon and the foie gras on. I coated the foie gras blinis with the onion and salted caramel from Aix&terra, which was so good I had to stop myself from eating the stuff directly from the pot. xxx Finally, the Maison Dandoy speculoos were perfect with our US original cheesecake and was a great way to finish the day.

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Blogging in 2013 – My Expectations and wishes

The Diary / January 2nd, 2013

blog me essentiel

What I expect from the fashion blogging ‘world’ in 2012

1. More genuine collaborations. There are so many identical and lifeless collaborations out there it has made the blogosphere somewhat boring and over-saturated  and frankly loose all credibility. The whole purpose of a fashion blog is to share one’s ideas, trends and style. Be independent and creative, have a unique voice and take on things. However, fashion blogs are increasingly becoming carbon copies of one another – sharing the exact same press releases, videos and doing the same collaborations.

2. More professionalism. I believe PRs and brands alike need to accept the fact that good bloggers are increasingly able to make a living out of blogging. And thus need to stop using and abusing the ‘free advertising’ aspect of bloggers. They are too quick to propose ‘wonderful’ and/or ‘exciting’ collaborations. Yet just as quick to back down when it comes to discussing fees and other types of remuneration.

3. New faces. I would love to see – and I don’t believe I am the only one – new and up-and-coming bloggers in big collaborations. Not just ‘the usual suspects’, even though I have enormous respect for what they have achieved. But let’s face it there are more than 20 bloggers out there. While I fully understand the marketing and branding opportunities of using the bloggers with the biggest ‘ROI’- what ever that means, visibility and following. And I can imagine that working with new talent can be both unsure and scary, I do think it would be nice to see fresh faces emerge.

4. A gown up ‘blogosphere’. By ‘gown up’, I mean a  blogosphere where people – bloggers – respect each other, where contracts are signed and were partnerships are mutually beneficial. I don’t want to sound naïve but surely it is not too much to ask that there is a more ethical way of doing business all together.

5. New innovative opportunities emerging. I am extremely curious to see where fashion blogging will bring us in 2013 – what types of new media, social platforms and tools will emerge and how will we be using them.

 

How I intend to be a better fashion blogger in in 2013

1. Spellcheck more vigorously. Because let’s be honest there is nothing that says ‘unprofessional’ quite like bad grammar and spelling mistakes.

2. Write more copy. Pictures can indeed tell a thousand words but I would love for my readers to hear my voice more often. I love to write – I just need to set some more time aside.

3. Get out more and meet more people. At the end of the day blogging isn’t just about sitting behind a computer all day. It is about the people you meet, the places you visit, the events you go to and the connections and friends you make along the way.

4. “Be a fruit loop in a world full of cheerios”. Dare to do something completely different once in a while, even when I am tempted to do what all the other fashion bloggers are doing, wearing or writing about.

5. Make time for fashion week. Fashion weeks fascinate me and scare me at the same time. Simply because they are just not my scene – and also because I have full-time jobs that make it nearly impossible for me to travel to any of the four fashion destination. However, now that I am in London, I really need to give them a try and see what all the fuss is about. That is, if I can get though the ‘front door’ of course.

6. Publish my first eBook. Finally, the cat is out of the bag. My first ever eBook is the big project I have been working on for the past six months and I really can’t wait to publish it and get your feedback on it. Hopefully you will like it and it will inspire a new generation of fashion bloggers.

 

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A Furry Collar

The Outfit / December 31st, 2012

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//WEARING//
ASOS jeans (old)
H&M coat and collar (old)
Gina Tricot jacket (barely seen)
Sacha boots (old)
Zara bag

Sorry my first outfit pictures from London took so long but both myself and my boyfriend have been very busy lately. Also, my outfits were not really ‘post worthy’ as my bf would say. This was probably one of the first days London started to feel like home as we strolled along canals in East London, meet up with an old and dear friend. We walked through the flower market at Columbia road followed by brunch at the Bistroteque, nicely tucked away in the streets of London. My first pictures of London and our new neighborhood will follow very soon too but I thought it best to share with you the outfit post first.

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