Client Interview: Lenny Rubenovitch, Underexposed Agency
September 12, 2011 by Samantha
Filed under Affix News & Placement Highlights
Lenny Rubenovitch, Owner and Founder of Underexposed Agency, talks about his top-notch video production company with Affix co-owner Simon Horrocks. Underexposed has partnered with Push.ca, a Canadian company that creates original video, photo, and written content around skateboarding and snowboarding. Rubenovitch films and produces videos for the site, and employs the use of Affix music to further enhance the level of quality for Push.
Check out the interview with Lenny as he talks about his passion for skateboarding and snowboarding , how his business became such a success, and how Affix has become a part of creating his high-quality work.
For an example of Underexposed’s outstanding work utilizing music from the Affix catalog, check out the “Living Legends: Kale Stephens” video below featuring music by The Hero Brothers and Michael Woodruff:
"Expanding media outlets demand an ever increasing amount of content, and at PlayOn! Sports our hardware and software offerings provide the necessary technology and platform to enabling the viewing of sporting events whose smaller budgets and niche audiences would typically preclude their broadcast. The production of sports content virtually demands music as a component, and up tempo, rhythmic Urban Music is particularly well suited. Unfortunately, licensing music can be an expensive and restrictive proposition. Any music solution that we employ must have fees commensurate with our more limited production budgets, yet possess quality content able to stand up next to other professionally produced content. It must also allow us the freedom at an affordable pricepoint to distribute our content in a variety of mediums. Affix is the first solution we've found that perfectly meets our needs."
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