How to roast a duck

Posted in General, TOC 2008

I’m nearing the end of Day 1 at the extremely thought-provoking and wonderful O’Reilly Tools of Change conference, and I thought I’d post my top five challenging (scary?) ‘take-aways’ of the day:

  1. 40% of Internet users are tagging content on a daily basis – how many publishers are ensuring their content is taggable? (Stephen Abram, Information 3.0: Will publishers matter?)
  2. Did you know that the generation of digital natives, today’s teenagers, read differently from you and I? Research shows that their eyes have developed to move across the ‘page’ completely differently. Are publishers tapped into this new generation and are we stucturing our content for them? (Stephen Abram, Information 3.0: Will publishers matter?)
  3. Today, it would take five years to read all the new scientific content produced online every 24 hours. Obscurity, not piracy, is the issue for publishers. (Bill Burger, Copyright in a new light)
  4. Encyclopedia Britannica experienced freefall in ten years, moving from a $650M business to a $50M business within the space of ten years, after challenges online first from Microsoft, and then, more dramatically, from Wikipedia. Could travel books be next, as Wikitravel and Wikitravel Press disrupts this space? (Bill Burger, Copyright in a new light)
  5. Content is not king. Context is not even king. Contact is king. As publishers are we developing a role creating the context, tools and ‘excuses’ for interactions around our content which give readers ‘social currency’? (Douglas Rushkoff, Who’s story is this, anyway? When readers become writers)

And finally, borrowing again from Stephen Abram’s incredible talk, a quote which will become my mantra, for today at least:

“You have to sit by the side of a river for a *very* long time before a roast duck will fly into your mouth.” (Guy Kawasaki)

I think this means get involved. Dive in. Or just get out now.

Postscript: George Walkley at Hachette is blogging on the conference too, posting his comprehensive notes from the sessions on his blog.

  • Facebook
  • Digg
  • StumbleUpon
  • Technorati
  • LinkedIn


  1. Posted on 12 February, 2008


    Thanks for this!

    Not being there, the notes people are posting are pretty much the only frame of reference one has to digest some of the stuff that is being said!


  2. Euan
    Posted on 12 February, 2008

    Stephen Abrams – his stats (40% have tagged, 7% do it daily) are hokum? If more than 20% of internet users can even define what tagging is then I’ll eat my hat. Am also suspicious of ’80% of all teenagers are on MySpace’ which is the other stat he mentions in talks…

    Not that it necessarily changes the fact that he says some sensible things.

  3. Posted on 19 May, 2012

    Air Max 90,Air Max 2012

3 Trackbacks

  1. Posted on 12 February, 2008

    [...] a blog by the digital team at Pan Macmillan Skip to content homeabout « How to roast a duck [...]

  2. Posted on 21 May, 2012

    - the general customer who tells them…

    what the product is like. since, it is based on honest opinions, generally there is less of sugar coated words, and false implications.this form of advertising generally happens in two different ways. the first is where reviewers or more specifically b…

  3. Posted on 2 August, 2012

    scarring. the best way to decide which…

    of these products to try is to search for actual customer reviews, or testimonials, on the internet. don’t, however, get your hopes up that these types of products can have much of an impact on severe scarring because you will probably…

Post a Comment

Your email is never published nor shared. Required fields are marked *